Fitness copywriters are more in demand than ever. With the explosion of the health and fitness fields, fitness professionals and health-related companies need new and updated website content, brochures, blog posts, and an endless supply of articles. Enter: YOU.
Equipped with a solid knowledge of these industries, you can be in demand and command top project fees too. Here are six simple steps you can start using today to pump up as a fitness copywriter.
Step 1: Develop your fitness niche. You can choose to be a generalist, but to really brand yourself as an expert fitness copywriter, develop a niche for a specific population, e.g. elderly, bodybuilders, physically challenged, or youth.
Step 2: Websites, Magazines, and Blogging, oh my. As a fitness copywriter, these are the three top areas that will command most of your time, along with product reviews and customer testimonials. More than 700 million pieces of copy are written annually, and that’s a conservative estimate. A simple online search will produce more than enough business to last a lifetime. Contact the sites that interest you and offer your services. Be prepared to do a freebie to showcase your talent. For a popular site, you may want to consider exchanging blog posts for the visibility and exposure. As you gain recognition for your efforts, your fitness copywriter muscle will begin to grow larger and stronger.
Step 3: Brand yourself as a freelancer. In these days of economic challenges, companies want the most bang for their buck. It’s much more efficient to outsource to a freelancer and avoid the extra expense of a full-time salary and benefits. As a fitness copywriter, you can work by the project and save companies a ton of money.